Advertising | Journalism | Content Strategy | Branding

Passionate about the intersection of storytelling and entertainment, with strategic leadership that connects content creation, editorial planning, influencer marketing, CRM, and paid media. A career shaped by critical analysis of social and cultural behavior, grounded in forecasting expertise and data-driven insights. Experienced in branded content development, serving on ESG boards focused on sustainability, ethics, and equity, and working as a ghostwriter for business leaders in Brazil and digital influencers.

Content marketing and branding specialist with over 15 years of experience spanning journalism and digital strategy. Skilled in translating insights into compelling narratives that drive positioning, consistency, engagement, and growth across digital platforms, television, print, and live marketing.

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>> THIS JOURNEY INCLUDES CHAPTERS WITH MAJOR PLAYERS…

Suvinil, Santander, Cimed, Fasano, Prime You
Agência BFerraz

Amazon Brazil/Alexa, Calvin Klein, LG, Accor
Mob36 Content Agency

John John, Le Lis Blanc, Rosa Chá, Bo.Bô, Dudalina
Grupo Restoque/Veste S.A.

Vogue and GQ Brazil
Globo Condé Nast

Numéro Brasil, RedeTV!, E!, MSN, Terra, IG & more

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CONSULTING & SPECIAL PROJECTS

C&A, Renner, O Boticário, Veja, Montblanc, Victorinox, Guerreiro Joias, Shop2Gether/OQVestir, Botanique, Emiliano Hotels, Arte que Acontece

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💭

LET'S TALK?

vn.guidini@gmail.coM
linkedin.com/vguidini

Since you are here…
A little more about me: I’m passionate about books, films, music videos, animals, board games, and amusement parks. Fun fact, I’m also an amateur golf champion in Brazil.

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WANNA MORE? CHECK IT OUT:

  • Head of Content
    BFerraz/B&Partner (Biosphera)
    Jul 24 - Present | Lead the content department, overseeing advertising and brand experience projects for B2C clients including Suvinil, Santander, Cimed, Fasano, Loft, Nissan, and Prime You.

    Head of Content
    Mob36 Content Agency
    Jul 22 - Jul 24 | Led social, creative, and customer relationship teams, working with partners such as Amazon Brazil (Alexa), Calvin Klein, LG, and Accor Group.

    Head of E-commerce & Marketing Manager
    Grupo Restoque/Veste SA
    May 19 - Jul 22 | Oversaw digital platforms, including e-commerce, paid media, and CRM channels. Led innovative phygital campaigns, events, live shopping initiatives, and digital strategy for John John, Bo.Bô, Le Lis Blanc, Rosa Chá, and Dudalina.

    Reporter/Senior Content Producer
    Globo Condé Nast
    May 15 - May 19 | Responsible for Vogue and GQ Brazil’s fashion departments (print and digital). Contributed to culture, lifestyle, and beauty coverage, and supported creative direction for special projects.

    TV Producer/Commercial Assistant
    RedeTV & E!
    May 12 - May 14 | Produced weekly TV specials focused on fashion and architecture in partnership with commercial sponsors. Responsible for content production, scriptwriting, and image/video research for E! Vip Brasil and Programa Amaury Jr.

    Reporter
    MSN/Lilian Pacce
    Jan 11 - May 12 | Produced daily editorial content and special fashion shoots for Lilian Pacce’s website hosted by MSN.


    Reporter
    IG/Lula Rodrigues
    Jan 10 - Jan 11 | Produced daily articles and special coverage for Lula Rodrigues’ menswear-focused platform hosted by IG.

  • PUC, Pontíficia Universidade Católica (Brazil) 
    MBA: Digital Marketing, Storytelling & Growth

    Universidade Anhembi Morumbi (Brazil)
    BA: Social Communications, Publishing
    Electives: Cinematic Language, Color Theory, Market Research
    Honors Research: The Rise and Influence of Vogue Brasil in Fashion Criticism (published by Anagrama Magazine, USP, and Observatório da Imprensa)

    Central Saint Martins, UAL (United Kingdom)
    Specializations: Forecasting & Styling

    FAAP, Fundação Armando Álvares Penteado (Brazil)
    Teaching assistant/tutor: Styling and Fashion Image

  • Google Analytics (Google Academy)
    Pinterest for Fashion (Pinterest)
    Creativity Enhanced by AI (Montag)
    Sustaibability and Fashion (London College of Fashion/Kering Group)

  • Creativity & Innovation
    Leadership & Team Management
    Branded Content
    Strategic Planning
    Influencer Marketing
    Paid Media
    Data Analytics
    Storytelling
    Microsoft Office, Adobe Creative,
    Google Workspace, Miro, Canva